Usually when TV shows try to incorporate hip terms and concepts into their dialogue it’s a total disaster. I mean, how many times have we heard someone on television refer to the “hits on their website,” or how they have a Facebook page? I have to say that The Young and the Restless is the only exception to this. They have incorporated web pages, streaming video, search engine optimization, and social media into their story lines for well over 6 years. And then have done so without misuse of any of the terms.
The other night when I was catching up on 5 months of TiVo (post baby) I found myself cracking up around midnight while watching a genius episode of Law & Order SVU. I don’t remember the whole premise of the episode, but somewhere at the beginning one of the suspects was a guy who owned an online store. He apparently was a suspect because he had been caught harassing multiple customers on the phone and in person, and two of them ended up dead. During interrogation he explained that his harassing was simply his best sales tool. He explained to detective Stabler that he was only harassing them in hopes of getting them to post negative reviews about him online. Why? “Because all comments online, good or bad, help me with my Google Ranking. And the fact is, that 20% of all customers that come to my site, even from a negative review, purchase. Cha-ching!”
So it started me thinking about all the ever changing methodologies to help the search engine position and got me wondering if perhaps negative reviews are the new Google food.
What are your thoughts?
