See, I TOLD you to follow your gut!
We did a kickoff meeting yesterday with Kolbe, which is a client gets close to my original love: organizational and industrial psychology (my undergrad degree.) For any of you that are feeling stress,...
View ArticleSEO lessons learned from Law & Order SVU
Usually when TV shows try to incorporate hip terms and concepts into their dialogue it’s a total disaster. I mean, how many times have we heard someone on television refer to the “hits on their...
View ArticleWasted Hospital Ad Dollars
In the Phoenix area, I have noticed two LCD billboards on either side of the city advertising hospital ER wait times. When noticing the one in the North valley, close to Cave Creek and the 101 I...
View ArticleWrong Channel, Dude
Let me start by saying that I truly do understand that social media has made customer service even more challenging for companies. It must be excruciating, especially for companies that used to be able...
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10 Ways to Make Twitter Come to Life
The comment I hear most from non-Twitter users is: “I don’t get it.” And the question I’m asked most by those that do use Twitter is “how do you manage so many followers?” The short and sweet...
View ArticlePolitical Candidates Just Don’t Get Twitter – But You Can
There was another in the long series of Republican debates this week. And like all other debates, regardless of the party, I do my best to watch and also follow along on Twitter. What was the most...
View ArticleMagazines Hate Technology
The Audit Bureau of Circulations confirmed this week that magazine sales were down another 10% in the last half of 2011, representing a loss of over 32 million single copy sales from the previous year....
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21 Attributes of a Great Employee
It’s hard to find good help. Truly. We have been blessed over the last 12 years in business to have assembled a strong team of great people that work for and with us who I appreciate greatly. But...
View ArticleJudging social influence
Some of you may have heard about the Business Journal‘s Social Madness contest happening nationwide right now. The concept is actually really compelling – create a contest that begins at the local...
View Article7 Social Media Sins
There are tons of blogs telling you what TO do in social media. We’d like to share, instead, things that you should NOT do in social media. While none of us are purist “you’re using that network...
View ArticleAn Open Letter to Grumpy Journalists
Dear Journalists, Producers, and other associated media gods: In the last 20 years of my career I’ve known hundreds of you. I’m not just a PR person. I’ve been a consultant to the 3 largest media firms...
View ArticleSEC Social Media Regulation Update
Recently, the Securities and Exchange Commission (SEC) finally issued their report and subsequent new regulations surrounding the Netflix case that has been in the news for quite some time. (If you...
View ArticleThe New Value of a Facebook Fan
We were very excited last April when Syncapse published a white paper detailing the value of a Facebook Fan for consumer brands. In 2010, in a similar review, Syncapse published their findings of the...
View ArticleTwitter Cards
What’s something we love most about social media? The constant evolution of our beloved social networking sites. Recently, Twitter rolled our Twitter Cards, and we are enthralled by this new addition....
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